5.1 Understanding of modern communications strategies, including storytelling and digital campaigns

  • 5.1.1 Understanding the principles and objectives of strategic communication in the aquaculture and digital campaigns
  • 5.1.2 Utilising storytelling techniques to connect ecological benefits with human stories (farmers, coastal traditions). Recognising the key elements of effective storytelling (authenticity, emotion, narrative flow, target audience)
  • 5.1.3 Understanding how to create a coherent brand identity and message across multiple communication channels