5.3 Communicating the importance of ecosystem services, low carbon footprint, and the ecological and social role of bivalves: ability to communicate complex ideas to a consumer audience using accessible language and platforms

  • 5.3.1 Explaining the low environmental impact and carbon footprint of bivalve production compared to other protein sources
  • 5.3.2 Translating scientific and environmental information into accessible, engaging, and positive messages for consumers
  • 5.3.3 Selecting appropriate communication platforms (social media, websites, events, educational campaigns) for different audiences